Marketing

Name and History

Coca Cola Company is the world’s largest beverage company which was founded in 1886. It controls more than half the international market in carbonated soft drinks as a large portion of the non-carbonated segment. Their branded beverage products is available to consumers throughout the world through controlled bottling and distribution operations, bottling partners, distributors, wholesalers and retailers and the world’s largest beverage distribution system. Coca Cola has approximately 55 billion beverage servings of all types consumed worldwide every day; beverages bearing trademarks owned by or licensed to us account for approximately 1.7 billion.

Coca Cola Company was incorporated in September 1919 under the laws of the State of Delaware and succeeded to the business of a Georgia corporation with the same name that had been organized in 1892 and that is where the headquarters are now located in Atlanta, GA.

On October 2, 2010, they acquired the North American business of Coca-Cola Enterprises Inc. one of their major bottlers, consisting of production, sales and distribution operations in the United States, Canada, the British Virgin Islands, the United States Virgin Islands and the Cayman Islands, and a substantial majority of corporate segment.

The Coca-Cola system sold approximately 25.5 billion, 24.4 billion and 23.7 billion unit cases of our products in 2010, 2009 and 2008, respectively. Coca Cola’s sparkling beverages represented approximately 76 percent, 77 percent and 78 percent of our worldwide unit case volume for 2010, 2009 and 2008, respectively. Coca Cola’s trademark beverages accounted for approximately 50 percent, 51 percent and 51 percent of our worldwide unit case volume for 2010, 2009 and 2008, respectively. In 2010, unit case volume in the United States represented approximately 20 percent of the Company’s worldwide unit case volume.

Of the U.S. unit case volume for 2010, approximately 71 percent was...