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Date Submitted: 06/22/2012 12:52 AM
A FRAMEWORK FOR IDENTIFYING CONFIDENTIAL INFORMATION
IN A B2C E-COMMERCE TRANSACTION
By
Asit Bandyopadhayay
ABSTRACT
A comprehensive literature review on confidential information in a B2C e-commerce
internet transaction from three key perspectives of customers, businesses as well
government and industry is presented in this paper. The literature review examines how
customers perceive their confidential information, how businesses comprehend and
provide solutions to protect the confidential information and how the government’s
legislation and industry’s self regulation define the confidential information. Significant
gaps in identifying confidential information among the three key perspectives are
discussed. A framework is proposed for identifying confidential information in a B2C ecommerce
Internet transaction by integrating the three key perspectives. The framework
could be used by customers and businesses to identify confidential information in a
consistent way. This paper is concluded by introducing possible future research issues.
KEYWORDS: Confidential information, e-commerce, privacy policy, cryptography,
P3P, identified information, related identifiable information, general identifiable
information
Asit Bandyopadhayay, Assistant Professor, Jaypee Business School, JIIT University, Noida,(U.P.), India.
JBS Working Paper Series W.P. No. JIITU/JBS/2008/02
© 2008 Jaypee Business School, Noida (U.P.), India 2
INTRODUCTION
In a business-to-consumer (B2C) electronic commerce (e-commerce) context, Internet
transactions are conducted between businesses and customers [Sch04]. E-commerce
advances exchange of a large amount of information among its participants [Mao01]. The
dramatic development of internet technology requires confidential communications to be
protected over the “open network” [WS96]. Confidentiality on the internet has been
defined on the basis that “only the sender and intended receiver should be able to
understand the...