Microsoft 8 Market Introduction

Our product we are introducing into the business to business market in the near future is the Windows 8 tablet and program from Microsoft. As everyone knows the Microsoft Corporation is a corporation that develops, builds and distributes computer programs. It was started in 1975 to sell Basic interpreters and became a monopoly selling home computer software. Microsoft has many different product lines included Windows for home and office, X box, Zune and now a Windows phone. The new, cutting edge program is nothing like Microsoft users, or any computer users, have seen before. Microsoft’s Windows 8 is not only designed for tablet programs, this device will power desktops and laptops as well.  The designers have worked hard on coming up with a well thought out interface and design on Windows 8 for tablets and its integration into the up and coming tablet industry. This is why it is so important for us as a company to go through key steps in finding out everything there is to know about our product, marketplace, competitors, and target market. We have assembled these tasks over the last few weeks in our Sections 1-9, and have comprised the main points we have found from each of the sections which are critical in the upcoming steps of our products launch.

Microsoft’s mission statement is “our mission and values are to help people and business throughout the world realizes their full potential. They have many strategic goals of the company as well. Our values as a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality” (www.microsoft.com)....