D2L Packging Solution

The packaging software landscape:

D2L: Packaging workflow optimization is a highly regarded aspect of the Kodak D2L. The D2L application encompasses facets of digital asset management, workflow management and graphics control through the proofing utility. D2L occupies a specialized workflow “cluster” within the larger Enterprise Content Management (ECM) marketplace, where it competes with:

* Workflow and Project Management

* Digital Asset Management

* Proofing and specialized graphical solutions

* Packaging control

D2L is known as a “solution” among a select group of brand and creative managers and within a limited set of industries. However, the functional strengths of each D2L layer are not identified or widely sought after independent of the D2L “solution”. As a result, D2L (and Kodak) are generally not a part of the overall conversation about ECM. The D2L staff and products enjoy a good reputation and stable base among their very well known clients and the printing community, and ironically, almost unknown outside of this niche.

It is rare to find an integrated solution that is this mature and confined to narrow quarters, and Gilbane believes that D2L can benefit from an assertive partnering campaign aimed at:

* The advertising agency community

* ERP Players with no similar solutions but strong “complimentary” offerings, such as SAP, and many other targeting campaign companies, as well as CRM companies

* Digital Asset Management vendors with overlapping DAM software but little or none of D2L’s sophisticated packaging and graphics workflow

* The SI community – Accenture, Cap, Deloitte, Cognizant, WIPRO, iGATE, HCL, etc.

* The Product Design (not packaging design) industry, including as a target the product licensing community

A note on marketing:

As commented on in the Gilbane proposal, and reinforced by our continuing research, the D2L product is quite difficult to “discover” as a software offering. While...