International and Domestic Marketing Comparison

Marketing in its entirety takes a lot of practice and a lot of research to get the best possible outcomes. Marketing can be very frustrating but it also has its dividends. If used in the right manner, marketing can take a business to new heights and new levels that the business may not get to on its own. Key marketing concepts are knowing where to market a product, who to target within the locations, and when to push the product and when to back off. Often times consumers need to be pushed into buying and other times consumers need to be left alone to buy. If a company does any of these steps at the wrong time it can be very costly; however, if the company does them at the right time it can be very rewarding. As if marketing wasn’t tricky enough, knowing how to market domestically versus internationally can be even trickier. This paper will go over the details as to how domestic and international marketing can differ and how different countries have different guidelines.

In the United States, marketing seems to be free reign. These days, any person can be the target in the marketing world. Companies are continually pushing out new product and continually promoting it as a better product than its competitor. It is very rare that one product is far superior than a competing product, so a lot of consumers go with what works the best for them. For instance, in the phone world the big topic is the iPhone versus the Droid. Since there is not really any scientific date proving which phone is actually better, consumers just buy what they feel will work best for them. Americans are all about results, and if they are not getting the results they want, they are not afraid to change to a different product.

In comparison to the United States and its products, the consumers in China are a bit different. In the article “China Marketing; Cracking the Code” the author states, “Chinese consumers are more focused on brands than most of their Western counterparts. They want to...