Marketing

Producer

The role played by the Maybank is Producer. As a producer ,Maybank provide many service such as, savings associations and credit unions accept deposits in checking, savings and time accounts, and lend money to individuals and businesses in the form of personal loans, car loans, mortgage and home equity loans, credit card accounts, and business loans of various types. The menu of accounts, services and loans varies from institution to institution. Maybank also offer trust and investment services or sell insurance. There are many other related services offered by some banks, as well.

Retailer

Maybank through retailer to help they sell service to the consumers. Retailer is a business or person that sells goods to the consumers, as opposed to a wholesaler or supplier, who normally sell their goods to another business.

Maybank are through the Social network to sells they service. For an example, Maybank maybe create a page on Facebook or any social network to provide their service and what are they provide to the consumer. Therefore, the customer can easily use these services from the Internet.

Promotion

Sales Promotion

Sales promotions are short-term activities designed to generate a temporary increase in sales of the products. Sales promotion has many guises, from money-off offers to free travel opportunities. The purpose of sales promotion is to create a temporary increase in sales by bringing purchasing decisions forward and adding some immediacy to the decision-making process.

Sales promotion will often be useful for low-value items, and is most effective when used as part of an integrated promotion campaign. This is because advertising and PR build sales long term, whereas sales promotion and personal selling tend to be better for making quick increases in sales. The combination of the two leads to the ratchet effect sales get a quick boost from sales promotions, and then build gradually over the life of an ad campaign. Care needs...