Music Marketing

Swag City Marketing Group

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The Executive Summary

The Company and Industry

The Company Swag city Marketing Group became of a Division of NScope Media March 2010. This Division is dedicated to the music industry. It is focused on three (3) segments of the music industry: 1) Major Labels, 2) Independent Labels and 3) Independent Artists (Musicians and Singers).

The Location(s)

The location of the office is: Orlando, FL

Products and Related Services

The Services

The world is experiencing a craze to be famous: people from around the globe are trying to get their 15 minutes of fame. Many talented artists are lost in the shuffle. They have no idea on how to market themselves or their music. This is where Swag city Marketing Group comes in: Swag city Marketing Group works with artists and labels to create a buzz and increase exposure of up and coming artists working on their 1st or 2nd cd with a spending budget of $25,000 and above. The genres will include: Gospel, R&B, and Hip Hop.

Market Analysis

The Logic

The reason for entering this particular market is the commitment and knowledge of the President. The Southeast Region has very few major marketing agencies dedicate to the music industry. In 2 to 3 years, fifty-five percent (55%) of the market can be reached.

The Advertising

Swag city Marketing Group has developed a full fledge Marketing Plan to create a buzz in the community (See Market Plan).

The Milestone(s)

Swag city Marketing Group has completed its Articles of Incorporation, Business and Marketing Plan. Obtained EIN (Employer Identification Number) and DNB (Dun and Bradstreet Number) to become a stand C-corporation. Started an Independent Record Label as well as signed its first artist.

Marketing Strategy

Our Marketing Strategy will be to establish the company as a solid small music marketing firm that generally focuses on customer satisfaction and...