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UNIVERSITY MALAYSIA SARAWAK

CORPORAT MASTER BUSINESS ADMINISTRATION

OUTCAMPUS: SIBU

SEPTEMBER 2011

FACULTY ECONOMIC AND BUSINESS

RESEARCH METHODS AND STATISTICAL ANALYSIS (EBA6093)

PROPOSAL: COMPARISON BETWEEN MALAYSIA AIRLINES SYSTEMS

AND AIR ASIA IN TERMS OF SERVICE

NAME / MATRIX / PHONE / EMAIL:

ZUBIR BIN BUJANG / 11031909 / 012-5851250 /

zubir86@yahoo.com.my

HABSAH BINTI MOHAMAD SABLI / 11031883 / 016-8708910 / achen_3435@yahoo.com.my

MOHAMMAD FARDILLAH BIN WAHI / 11031882 / 016-8602810 / fardillahwahi@yahoo.com.sg

LECTURER :

A.P. DR. VENUS LIEW

SUBMISSION DATE: 4/1/2012 (WEDNESDAY)

TABLE OF CONTENT

CONTENT PAGE

CHAPTER 1 : INTRODUCTION

1. INTRODUCTION 1

1. BACKGROUND OF THE STUDY

1. Malaysia Airlines System (MAS)

2. Air Asia

1.2 PROBLEM STATEMENT

1.3 OBJECTIVE

3. General Objective

4. Specific Objective

1.4 SIGNIFICANT OF STUDY

1.5 HYPOTHESIS

CHAPTER 2 : LITERATURE REVIEW

2. INTRODUCTION

1. EMPIRICAL FINDING

CHAPTER 3 : METHODOLOGY

3. INTRODUCTION

1. DATA SAMPLE

2. DATA COLLECTION METHOD

3. RESEARCH INSTRUMENT

4. RESEARCH ILOCATION

5. DATA ANALYSIS

6. THEORETICAL FRAMEWORK

A) Ground Floor Services

B) Accommodation

C) Comfortable

D) Aircraft Staff

7. GRANT CHART

8. QUESTIONAIRES

Part A (Respondent Background)

Part B (Respondent Preference)

Part C (Flight Preference)

Part D (Opinion)

REFERENCE

CHAPTER 1

INTRODUCTION

1.0 INTRODUCTION

This chapter would like to describe more about the background and history of the establishment of national carrier, which is Malaysia Airlines System (MAS) and its main...