Channel and Pricing Strategies

Channel and Pricing Strategies Paper

Amadou, Diouf, Jason Searles, Melinda Stubblefield, and Marvin Walker

MKT/571

June 26, 2012

Carol Webster

Develop channel and pricing strategies for your product launch, and include strategies for both your domestic and international markets.

Write a 1,200 – 1,500 word paper completing the following:

• Justify your choice of international market. The justification should employ specific data from research conducted.

o What is the sustainability of the market?

o What are the factors that influence your selected market?

• Trends

• Size of market

• Growth rate

• Profitability

o What are any government, legal, economic, technology or social/demographic issues that might affect your product in your chosen foreign market?

• Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.

Justification of choice

There are numerous reasons why a business chooses to expand in the international market. The most obvious reason is to increase sales. However, there are other reasons such as the increase of global awareness as well as the establishment of competitive advantage. Our choice of Toronto is motivated by the strength and stability of the economy attested by its resistance to the economic recession that plagued the USA and most of the world. In addition, the multicultural city is clean, safe and full of parkland. (Mansueto Ventures , 2012). Besides, Canada ranks number one in Forbes’ annual look for the Best Countries for Business ( Forbes, 2011), 

Air transportation business can be very lucrative. In our case, because the foreign market is new to us, we will face challenges. The industry that we are in remains highly sensitive to external factors such as economic conditions, international events. More...