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Course Project Proposal
Improving Healthlite Yogurt Company with
Information Systems Technology
Business problem statement
Our group will be acting as consultants to Healthlite Yogurt Company to help them to redesign their business processes for sales, marketing, and order processing using information systems technology in an effort to make the company more competitive.
Healthlite Yogurt’s 4 main challenges are
• Inability to Access and Share Information
• Archaic and Inefficient Ordering Process
• Inability to Assess Performance of Sales Force and Products
• Website is not Useful for Clients of Company
Name of the company or organization
Healthlite Yogurt Company, a leading yogurt manufacturer in the United States, is based in Danbury, Connecticut. The company Senior management and marketing department are located at the company headquarters. Connecticut with processing plants across the United States in New Jersey, Massachusetts, Tennessee, Illinois, Colorado, Washington, and California. It operates in 20 sales regions, each with its own regional sales manager and roughly 30 sales representatives. At its corporate headquarters, a team of 12 employees make up the company’s marketing team.
General benefits it will provide the organization
JMC consulting has established that the Healthlite Yogurt Company has a need to improve their current order processing systems and communication methods. This need is brought about by the limited technology that is employed by Healthlite. JMC proposes is that the company invests in a new system that will solve their order processing dilemmas and also the communication issues from the company headquarters to the regional offices. The new system includes new software and hardware and will also allow for the use of the Internet to provide a better experience for the customers and allow Healthlite to market new products and services. All of these functions will be integrated to provide a seamless experience...
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