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Date Submitted: 08/19/2012 04:50 PM
Nova Southeastern University
H. Wayne Huizenga School of Business and Entrepreneurship
MGT 5012– Twenty First Century Management Practices
Cover Sheet for All Assignment Submissions
Assignment for Course: MGT 5012- Twenty First Century Management Practices
Submitted to: Dr. Bahaudin G. Mujtaba
Submitted by: Chun-Jui Chen
6928 SW 39th street, A206, Davie, FL 33314
cc1988@nova.edu
8572727403
Date of Submission: Title of Assignment:
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I have added quotes whenever I used more than three consecutive words from another writer. I also certify that this paper was prepared by me specifically for this course.
Student’s Signature: _Chun-Jui Chen_________________________
Instructor’s Grade on Assignment:
Instructor’s Comments:
Market-Based Management and Implication for 21st Century Management
Chun-Jui Chen
MGT5012
21st Century management practices
Nova Southeastern University
July 23, 2012
Abstract
This paper is a review of introduction to market-based management, implication and relevancy for 21st century management. It also uses Apple as a case to see how a modern company applies mission system and internal market system in management.
Introduction
Since the development of technology and learning from history, firms know the only way to survive a competition market is by making product decisions based on...