Marketing Research

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Kudler Fine Foods: Marketing Research

Latisha Dow

Marketing 421

Mike Ballif

July 9, 2012

Marketing Research 2

Kudler Foods is a gourmet grocery store that Kathy Kudler opened to find the exotic ingredients for the fine dining in one place. Kudler has a meat and seafood department, cheese and dairy department, produce department, bakery department, and a vase wine selection. Kudler has been opened since 1998 and has three locations with a possible fourth location on the way. Kudler is California based with locations in DelMar, LaJolia, and Encinitas. Kudler is about to go on a marketing adventure to launch the possible fourth company opening.

Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will want to shop there because of the marketing that has been set into place. The first step to be taken is a good marketing campaign that introduces the company to its new locations customers, let the new customers know the companies goals and the products that will be provided. The second step is to make sure that the company is still advertising the other locations so there is no loss of business there. The third and most important step is to do research and target the correct type of customer with the advertising and marketing. To make sure that the gourmet grocery store is alike any others in the location, in order to succeed Kudler would need to be a one of a kind store. Kudler would also have a stronger marketing strategy if they apply the SWOTT analysis, which is how a company identifies the...