Bait and Switch

Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement.

Before making any decision if Betty’s driving three hours in one-hundred degree heat has any bearing on whether or not the dealer must perform in accordance with the published advertisement, we have to put ourselves on the seller’s shoes. Looking at the newspapers, magazines, internet and any other source containing buying and selling ads, we develop some options regarding what we purchase, and we call or e-mail to the related seller in order to get more information. According to the information we get from seller, we eliminate some of the options. As a result of this search, we want to see and check what we want to buy. We make our decisions after we see the product/good/service, then we decide to buy it or leave it. When we go to the store or the place where it is sold, the owner or employees of the store do not care where we are coming from. Moreover, nobody expect to be cared for anything. Since we do not have any contract with the buyer, the product what we are looking for might have been sold before we get there. So, we look other alternatives in the store.

Taking into consideration the case, seller does not have any responsibility regarding Betty’s driving. However, there is a problem related with the ad. The advertisement is hardly readable and confusing which states there is only one truck with the price of $11,399.00. Even though Betty should have read the advertisement carefully, the advertisement which is the responsibility of the seller should have been clear and easily understandable. From the situation, it seems that the advertisement has been used as bait appealing people with attractive prices and tries to sell something different.

According to a document which is Guides against Bait Advertising, bait advertising is an alluring but insincere offer to sell a...