Submitted by: Submitted by eellis5359
Views: 390
Words: 3087
Pages: 13
Category: Business and Industry
Date Submitted: 09/02/2012 03:22 PM
Eric Ellis
MKT 464X Marketing Research
Ellis Marketing Market Research Objective
March 17, 2012
Sprint Nextel
Sprint Nextel Corporation
6200 Sprint Parkway
Overland Park
Kansas 66251
USA
P:1 800 829 0965
http://www.sprint.com
Project Summary
Sprint Nextel Corporation (Sprint Nextel) is a leading provider of wireless and wire line telecommunications products and services. They offer CDMA wireless services to the major resellers in the US. It also offers digital wireless services under Nextel brand employing integrated Digital Enhanced Network. IDEN, CDMA, and Internet protocol (IP) technologies. Sprint provides wireless services on a post-paid and prepaid payment basis to retail and wholesale subscribers. In addition, the company offers wire line voice and data communications services to other communications companies and business subscribers.
Ellis Marketing is conducting a marketing research report to assist Sprint Nextel in gaining insight into marketplace and provide a better understanding of the internal and external factors which could impact the industry. This report will also show how to increase sales by better understanding of competitors’ businesses better.
Research Objective
* Examines and identifies key information and issues about "Sprint Nextel Corporation" for business intelligence requirements
* Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported
* Provides analysis on how the company moves forward and becomes the number wireless carrier in the industry
* The profile also contains information on business operations, company history, major products and services, prospects, key competitors, locations and subsidiaries
SWOT Analysis
Stengths | Weaknesses |
Signigicant market position providing enhanced brand imageStrategic partnerships and alliances to provide competitive...