Supermarket Research

BACKGROUND:

This report is prepared on “Meena Bazar and Shopno”. The report includes the price difference and customer preference of these two super stores and how it satisfies its customers. It has a wide range of products and services available to customers. Customers can get all needy products according to the need. It has different consumers from different profession, from different social status. Shopno and Meena bazaar has different marketing strategies. Hassle-free shopping environment, hygienic commodities, fresh vegetables, meat and fish at the supermarkets are earning appreciation of the customers. A rise in organised super market would offer the consumers hygienic foods at competitive prices, compared to those offered by retailers in the wet markets (Banani Bazaar), where commodities are sold mostly in unhygienic condition.

METHODOLOGY:

This study was undertaken at two supermarkets in Banani, Dhaka. The manager of each market was contacted for permission to undertake the study on the premise. In both cases permission was readily granted. Few products were selected for comparing the price differences of two stores. Statistical formula’s was used to calculate the differences of product price. To compare these two markets, Banani Bazaar was also included in the study.

RESULTS:

SHOPNO MEENA

BAZAAR BANANI

BAZAAR

Mean 112.3870968 125.5483871 124.8387097

SD 164.3160932 190.9404512 191.4984938

Minimum 7 7 5

Max 845 1000 1000

CV% 146.2054791 152.0851487 153.3967263

CONCLUSION:

Results from this study suggest that in each market, prices are very close to each other.

INTRODUCTION:

The concept of super shop is very new in Bangladesh. This concept became popular in late ninety. From this concept Agora super shop, Nandan super shop, Meena bazar, PQS, Mantra mega shop and Shopno was established. In Banani Shopno and Meena Bazar has started their business a year ago. These two has wide range of...