Marketing

Marketing Mix (Placing)

* Available in more than 600 Swatch Stores worldwide

* Each store from New York to Paris or Tokyo is as unique as every Swatch design

* Provides the perfect environment for Swatch’s products

* Operates 156 production centre in seven countries and has its brand presence in over 50 countries

* Swatch Group is headquartered in Biel, Switzerland

* About hundreds of manufacturing centers located all over the world, mainly in Switzerland, German, France, Italy, the U.S., Virgin Islands, Thailand, Malaysia and China.

* Its distributors are dispersed in Europe, Americas, Oceania, Far East, Middle East and Africa; meanwhile, its subsidiaries are located in these regions as well except Africa

* For Malaysia, Swatch Group located at  Level 21, Wisma Goldhill, 67 Jalan Raja Chulan, 50200, Kuala Lumpur, Wilayah Persekutuan

* Available in Kuala Lumpur, Perak, Johor, Malacca, Penang, Selangor, Putrajaya and Sabah

i. Kuala Lumpur

* 4 outlet stores in shopping complex

* After Hour, KLCC, Mid Valley Mega Mall and Pavilion Shopping Mall

ii. Perak

* Only one store in Ipoh

* Jusco station 18, Ipoh Shopping Centre

iii. Johor

* Only one store in Johor Bahru

* City Square

iv. Malacca

* Also one store in Melaka

* Jaya Jusco, AEON Bandaraya Melaka Shopping Centre

v. Penang

* One outlet store in George Town

* Queens Bay Mall

vi. Selangor

* One store in Petaling Jaya

* Utama Shopping Centre

* 3 shop-in-shop in Kuala Lumpur International Airport, Sepang

vii. Putrajaya

* One store in Putrajaya

* Alamanda Putrajaya Shopping Centre

viii. Sabah

* One store in Kota Kinabalu

* Suria Sabah Shopping Mall

Future Strategy of Swatch (Placing)

a) To open more duty free shop in airports

* Free from tax

* Prices of the...