Rishabh Life

Introduction

Survival Often Hinges on What

You Do and Say in the 1st Hours

Media Management is one very desirable skill for every organization to possess, be it a business, a sports team, a political party. The reason for this being that media management can build or demolish one’s image in a matter of seconds. In today’s world where media has no limitation regarding geography it is essential to pay attention to this vastly ignored skill. One more reason for this is that public belief in media reports is enormous and can actually sway public opinion very easily.

Media Management is not easy but can be mastered in due course of time just like any other skill. But it takes immense perseverance and dedication to truly become good at it.

It is very important because in most crisis management scenarios, the outcome depends heavily on what you do and say in the first few hours. What the news media report in their first stories — and how they view your coping skills — will often set the tone for the entire crisis. Chances are, the media's first impression will persist until you have overcome the problem and emerged victorious ... or you've been humiliated, fired, put out of business, arrested, sued, divorced ... the list goes on and on.

One of the most important elements in crisis management is working with the media. However, media relations are also one of the most overlooked areas of crisis management.

Here are the ten key things you should do if a crisis occurs -

1. Recognize that you have a crisis

2. Prepare for senior staff being door-stepped and ambushed by reporters

3. Be seen and heard doing the right things

4. The media must not be ignored during a crisis. TV is the most important medium

5. Set up a communication process with the media as quickly as possible

6. The most senior staff must take charge and be seen as company spokespeople

7. Talk about people first, property second, and money third.

8.  Focus on...