Financial Analysis Report About Amazon

YAN RUI

WANG RUI

LI JINXIA

Financial analysis report about Amazon

1 ABOUT AMAZON

Amazon was founded in 1995, Amazon.com, Inc. (NASDAQ: AMZN) is a US-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is America's largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010.

The type of goods selected by the user

Different type of Specialty stores

1995-2010 net sale &Gross profit margin

At the beginning Amazon t focus on e-business, at the first year (1995) only by the net sales of 0.51 million. Amazon are constantly expanding their product range every year, the sales also will grow exponentially. 2010 reached 30.7 billion U.S. dollars

The financial figures from the Amazon, Amazon acquired through the site's gross sales as growth in net sales is growing rapidly, but the gross profit percentage remained at 20% basically, not because of the increase in product range And big ups and downs.

Market share

Amazon sales growth trend currently far exceed industry level.

Net profit analysis

Amazon did not profit before 2003

2005 net income excluding changes in exchange rates brought about negative impact of $ 73,000,000, Amazon.com net sales growth of 24% over 2004.

Amazon fourth-quarter net profit 1.99 billion, last year results included a large one-off revenues of 3.47

Billion, Amazon fourth quarter net profit fell 43%. Amazon2009 years

Net profit of 6.43 billion U.S. dollars, up 35% in 2008.

2.Distribution network

Amazon site initially focused on books, music and video programming products, readers can buy nearly 1.5 million kinds of English books, music and video programs. Since 1999, Amazon began to expand sales of the product categories. Now in addition to books, music and video programs, online sales are apparel, gifts, children's toys and household appliances more than 20 categories of goods. Meanwhile, the company...