Submitted by: Submitted by agustah11
Views: 163
Words: 2640
Pages: 11
Category: Business and Industry
Date Submitted: 11/18/2012 09:44 AM
“Creative Problem Solving
Through Weak Ties on MySpace:
Case of Crunk Musicianship
in Rising Band - Steed Lord”
Word count 1605
[pic]
www.myspace.com/steedlord, 2008
Creative Actions in Organisations
CORP 3506 - Assignment 4
De Montford University – Niels Brock Campus
Copenhagen 2007/2008
Executorship:
MySpace is a unique business tool, which can help create value to business and the consumer along with achieving competitive advantage. Businesses can reduce cost, increase speed and enhance relations with stakeholders by embracing this, still emerging, technology. Great value is found through weak ties in social networks and this paper examines how Icelandic band Steed Lord has taken advantage of these ties. MySpace is a rapid growing network of over 200million users and combines different network types, enabling relationships to be embraced according to the e-commerce viewpoint. With mapping networks and enhancing effective relationships, competitive advantage can be delivered through weak ties.
A case study within the music industry is examined throughout the paper, however the concept can be adjusted to various industries.
[pic][pic][pic][pic]
www.myspace.com/steedlord, 2008
Membership:
Front-ship ____________________________________________________1
Executorship__________________________________________________2
Membership___________________________________________________3
Introduction-ship_______________________________________________4
Acquaintanceship______________________________________________4
Figure 1 ______________________________________________________5
Entrepreneurship_______________________________________________6
Figure 2______________________________________________________6
Friendship____________________________________________________7
Figure 3______________________________________________________7...