Creative Intelligence and Decision Making

Creative Intelligence and Decision Making Paper

University of Phoenix

Innovation, Design, & Creativity for a Competitive Advantage/OI461

Almer Allauddin

December 2, 2008

CREATIVE INTELLIGENCE AND DECISION MAKING

Creative intelligence is essential for any organization in today's highly competitive market. Rowe (2004) said that a company would lose its competitive advantage if they lack creativity and innovation. In fact, creativity is crucial for everyone's continued existence (Rowe, 2004). Consider how creativity and innovation have changed our world and how it continues to do so. Rowe (2004) asserts that "creativity is a reflection of our Creative Intelligence" (p. 2) and that ones Creative Intelligence is about how one see the world.

There are four primary categories of Creative Intelligence:

1. Intuitive, which is focused on results and depends on our past experiences to guide present and future actions (Rowe, 2004, p. 3).

2. Innovative, which is focused on problem solving and which is systematic and more logical relying on data (Rowe, 2004, p. 3).

3. Imaginative, which is the ability to visualize opportunities, it is also artistic and things 'outside the box' (Rowe, 2004, p. 3).

4. Inspirational, which is focused on social change and giving oneself towards that change (Rowe, 2004, p. 3).

Most people have and use more than one type of creative intelligence (Rowe, 2004). Often, a person is stronger in one style of creative intelligence but they still will use more than one style in most situations (Rowe, 2004). Creative Intelligence surveys or profiles provide insight into the degree to which a person has and even uses each of the four styles. Creative Intelligence tells us "how our mind uses mental codes, over which we have no control, to determine how information is seen and understood" (Rowe, 2004, p. 32). This is why different people can read the same material or hear or observe the same thing and come away with different...