Marketing

Running Head: Objectives

Objectives

Drew Dicicco

Kaplan University

New technology can always be a hit and miss. In order to ensure a positive result,

Product managers have to have to outline the financial and marketing objectives. Most

companies don’t all have the “normal” expectations when it comes to a brand new product.

Product mangers sometimes hold their breathe because all their hard work and tenacity can

be lost in lackluster sales. With Robo waiters, we certainly didn’t have strong aspirations

in achieving record setting sales but hope in it’s infancy it will be popular.

Apparently, we need to understand our financial reality and begin setting some

standards of sales. For net profits, we hope to achieve $1,500,000 in 2010. For the future,

we hope the standards will rise since we will have more computer programming specialists

on board. Another standard we hope to achieve is the cash flow of $2,400,000 in 2010.

We want to try and see what the buying outcome is before we put too many eggs in the

basket. With a high cash flow standard, we want to ensure that we money to move around

from different areas specifically in the advertising/sales unit. It can be foolish to think

that we can have astronomical sales during it’s first year because the advertising/sales

rotations will be isolated.

Converting our financial standards into marketing objectives, it’s extremely important

to breakdown the price and the goal in sales revenue. If we want to earn $1, 500,00 in profit

and the target profit margin is 10% on sales then we are setting a goal of 15 million in sales

revenue. However, the age price is a bit tricky. We’ve pigeonholed the upscale, elite as

excellent targets but want this product to be used by a variety of people from different

soci-economic backgrounds. By doing the Math, if we price it at $750 for one machine, it must

sell $20,000 units. With many units to sell, consumer...