Marketing

Table of Content

Executive Summary-------------------------------------------------------------------------------2

1. Situation (SWOT) Analysis

1. Strengths-----------------------------------------------------------------------2

2. Weaknesses-------------------------------------------------------------------3

3. Opportunities-----------------------------------------------------------------4

4. Threats-------------------------------------------------------------------------5

2. Objectives and Strategy

1. Marketing / Financial Objectives-----------------------------------------5

2. Strategy Statement----------------------------------------------------------6

3. Marketing Mix & Development

1. Product Design & Development------------------------------------------7

2. Distribution Strategy--------------------------------------------------------8

3. Promotion Plan--------------------------------------------------------------10

4. Pricing Strategy--------------------------------------------------------------12

4. Projected Income Statement

1. Cost-----------------------------------------------------------------------------14

2. Revenue-----------------------------------------------------------------------18

3. Profit---------------------------------------------------------------------------18

4. Quarterly Project Income Statement----------------------------------19

Executive Summary

Temple Food is a notable company with more than thirty-year experiences in manufacturing health food in west Australia. Its well-operated business enables the company accumulate a group of expertise and earn a good reputation among loyal...