Article Review

Marithza Jorqueras

MKT571

Article Review

December 5, 2012

The Four Unconscious Factors That Influence Purchase Decisions

http://themarketingspot.com/2010/12/four-unconscious-factors-that-influence-purchase-decisions.html

Summary

Most consumers’ decisions are made unconscious, according to Philip Graves, author of Consumer.ology, there are four primary factors that preoccupy the unconscious mind during a purchase. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012). This article gives a good understating of the main four unconscious factors that affect customers purchased decisions and offer a solution for each of the factors that business can apply to win customers’ expectations and decisions.

Marketing Concepts Discussed

Factors that influence customers purchasing decisions

* People prefer to buy without thinking. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012).

* People hate losing something more than they like getting something new. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012).

* People are highly influenced by what they first encounter. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012).

* People will follow the crowd if they get the chance. ("The Four Unconscious Factors That Influence Purchase Decisions", 2012).

* Social benefits

* Financial benefits

* Customers are value maximizes

Key Points and Analysis

It’s important to analyze and understand how an unconscious decision of customers can affect a business and how business need to react to those decisions, or even better, how to act proactively to give the costumer what it need and provide a satisfaction even to unconscious minds.

Key points:

* No Thinking, Please

* Risk Aversion

* First Impressions

* Social Proof