Classic Airlines Marketing Solution

Classic Airlines Marketing Solution

Lori J. Wintersteen

MKT/571

Marketing

Lauren Gerichs

April 21, 2010

Classic Airlines Marketing Solution

Classic Airlines happens to be one of the largest airlines in the world. They command a fleet that has more than 375 jets that happen to serve over 240 cities and has more than 2,300 flights daily (University of Phoenix Material, 2010) The company continues to be very profitable, but with the current state of the economy, and the rising overhead cost that Classic Airline faces. Recently the company has faced some set backs. There have been many both external and internal pressures that have contributed to current crisis that is facing Classic Airlines. Classic Airlines will use their internal marketing resources and employ marketing options to find a solution that will help the company.

Classic Airlines will use the 9-step model to solve some of there problems. It is not required for the company to use a problem solving model. In using the 9-step model classic Airline’s will be able to identify and define some of the problems that the company faces. It will consider the internal and external pressures that happen to be contributing to the current crisis that Classic’s faces. Classic Airlines implementing the 9-step problem’s solving model Classic Airlines will be able to uncover numerous opportunities that the company may not have found, It will help Classic Airlines to identify the problems that the company has, help them come up with plans for the solution, help the company display ethical dilemmas, and it also helps the company measure the solutions that may help the company correct ensuring issues.

“With, Classic Airlines challenges needs to use the following 9- step to resolve their decline in customer revenue:

Step one: Is for Classic Airlines to determine the overall problem, to define the problem.

Step two: Is for Classic Airlines to measure the problem,...