Submitted by: Submitted by humxi
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Category: Business and Industry
Date Submitted: 12/12/2012 07:12 AM
iv * 1. Group 3 Inte lUsing innovation to create competitive advantages
* 2. Jay``Steven `` Katherin `` Vanessa
* 3. • The worlds largest semiconductor chip maker I. Introduction (based on revenue).• Founded on July 18, 1968, as Integrated Electronics Corporation ("Intel" is from the word intelligence)• Products: Flash memory, Motherboard Chipsets, Network Interface Card, Bluetooth Chipsets
* 4. • Key people: Paul S. Otellini, CEO Craig Barrett, Chairman Sean M. Maloney, General Manager• Revenue: US$ 37.586 billion (2008)• Employees: 83,500 (2008)
* 5. II. Intel Inside
* 6. a. Three key steps (innovations) in the development of microchip technology1. Research2. Development3. Manufacture
* 7. How the innovations have transformed people’s work, life, leisure? Examples Improving a microprocessorResearch to run computer programs at the same time (Ideas) Less energy consumptionDevelop design a particular chipTo do that, They work withManufacturing customers, software companies, Intel’s marketing – manufacturing, testing staff
* 8. b. Market-led & Product-ledProduct-orientated developmentfocuses on developing the productionprocess and the product itself arising(new use of technology or innovation).Market-orientated approach identifiesand analyses customer needs. It thendevelops products which meet them
* 9. Intel’s method
* 10. c. Intel and specific group of users• They provide chips for many different segments• They identify their segments by products notebooks, desktops, servers, etc.• 2 main groups of customers : - Business market Example: desktop computers or laptops - companies - Personal use Example: notebook computers - students
* 11. Research - Research into manufacturing capabilities and material. - More broad research focused on what technology can offer.
* 12. 4. The importance of R&D• IT field requires R&D• Intel is a company that produces the chips that deliver this increased...