Nissan Company

Company Background

Nissan Motor Corporation

Nissan corporate, Ltd is established in Yokohama City, Kanagawa Prefecture in 1933, currently manufactures vehicle in 20 countries and sales of products and service in more than 160 countries worldwide.

Basically, Nissan which located at Kangar, Perlis is actually one of Edaran Tan Chong Sdn. Bhd. Branches which Edaran Tan Chong [1] holds the franchise license of Nissan.

Tan Chong Motors start business in 1950s as small motor vehicle distributor. Tan Chong Motors is appointed as sole distributor of Nissan in year 1957 as 1st Japanese car sold locally in Malaysia [2]. Then, Tan Chong Motors incorporated in Malaysia on 14/10/1972 as Tan Chong Motor Holding Berhad and listed on Main Board of Bursa Malaysia Securities Berhad on 4/2/1974 [3]. Currently, Tan Chong Motors Holding Berhad has 90 outlets of showroom or dealers and 74 after sales services centers locally. While, Nissan, Edaran Tan Chong Sdn. Bhd. Perlis is the only one showroom in Perlis, which located at Jalan Baru. TCEAS Kangar and Huat Kangar is the only two service centre of Nissan in Perlis.

Edaran Tan Chong Motor Sdn Bhd, Kangar have 8-9 staffs and supervise by a Assistant Sales Nurul Farah Binti Azmi, while this outlet is supervise by Senior Branch Manager Soon Kok Siew from outlet Alor Star.

Internationalization

Activities in the international arena are of eminent importance to companies in achieving their maximum growth potential. Nowadays, more and more companies have universally acknowledged the importance of conducting business activities outside the home country. Nissan, one of leading companies in motor manufacturing industry is also actively seeking development of internationalization.

Context 

Nissan Motor Co., Ltd., formerly the Jidosha Seizo Company, was established in December 1933 in Yokohama, Japan. Nissan started its first export to Asia and Central and South America in June 1934. (Nissan Profile 2008) And in the following...