Social Media

According to the Fall 2011 Attitudes and Outlook Survey by small-business marketing consultant Constant Contact found that 81 percent of small businesses are now using social media to do marketing. Eighty-six percent of survey respondents said they’ve found Facebook to be an effective marketing tool; 60 percent said the same of Twitter and 55 percent of LinkedIn.

Source: http://www.allbusiness.com/technology/internet-e-commerce-social-media/16725477-1.html#ixzz2D97ELp22

http://my-small-business-mentor.com/blog/2010/04/why-facebook-is-beating-twitter/

http://inblogtraffic.blogspot.hk/2012/10/google-twitter-facebook-or-linkedin.html

Social media marketing does not require a big budget. In fact, it is perfect for small businesses because the use of social media portals can be very low cost. The first step is to decide what social media site is going to work best for your business. There are quite a few social networks from which to choose today. The biggies that most business owners see as viable candidates include Facebook, Twitter, Google+, and LinkedIn. To know which platform is the best for your business, here’s the short answer: it depends on what you want to achieve.

User

According to Facebook, more than 900 million people are active on the website – and users like and comment to the tune of 3.2 billion times every day. Twitter, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. Over 175 million professionals use LinkedIn to exchange information, ideas and opportunities. Google+ has a total of 400 million registered users of whom 100 million are active on a monthly basis.

The main benefit is that you can now contact thousands of people that you never could before. You can also have your customers do your marketing for you as Facebook fans and Twitter followers share their experiences with you and your business. Social media lets you reveal more of...