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Week 1 Discussion- Steps within your organization’s marketing plan. |

Jessica Adams-Alexander |

Walden University |

Dr. Kathy Disney-Kanter

Marketing MMBA 6530

January 10, 2013

Week 1 Discussion - Steps within your organization’s marketing plan.

In evaluating the organization that I worked for, the marketing plan followed more of a business review. In investigating the elements of the business review, the church in which I worked always began by reviewing the strengths and weaknesses of the market and they always discussed new ways to reach new members. The church also would try to zone in on key strengths that the church had that could be easily used as a tool to set the organization apart from other churches in the area in order to attract new members.

To implement a successful marketing strategy, all of the strong and active church axillaries are asked to participate. In the onset of the new year following the first staff meeting revealing the vision and goals for that current year, the auxiliaries must all participate in weekly trainings to prepare and set the tone for implementation of the marketing plan. The Church Evangelism/Outreach Department has previously always been in charge of data intake; however, this year it is a combined effort including also a newly formed Marketing and Publicity Department.

Data is collected by questionnaires, surveys, and reviewing the number of members that join within the last quarter. The new members from the previous quarter are evaluated based on survey cards of what brought them into the organization in an endeavor to pin point which marketing strategy is working the most of the least. The process in the past for this organization has only taken about one month; however, due to new changes the new time frame is not known for accurate collection. The deadline has been continued for one month. The Marketing plan at our organization does get accepted on the first try depending on who is...