Mkting Mix Starbucks

Marketing mix Starbucks

SWOT

Strengths

* It is a worldwide recognized coffee Brand , built on a reputation for excellent products and services , with nearly 17,000 stores in 49 countries.

* The organization has strong ethical values, has a commitment with environment and community activist.

Weaknesses

* The organization has a strong presence in the U.S. with more than three quarters of their cafes located in the domestic market, expansion is necessary to reduce business risk.

* Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may fail over time, and the acceptance of it will come to an end eventually slowing growth.

Opportunities

* The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific nations are beginning to emerge.

* Co-branding with other manufacturers of food and beverages and the franchise to manufacturers of other goods and services both have potential.

Threats

* The success or Starbucks has led the market entry of many competitors and copycat brands could pose potential threats. How to combat these threats will determine their future.

* Starbucks are exposed to rises in the cost of coffee products and dairy products.

MKTING MIX

Promotion

Starbucks has implemented this kind of “coupons” http://www.youtube.com/watch?feature=player_embedded&v=qz0ow-yhL-w

One of the promotions that Starbucks has used is the “STARBUCKS CARD” . This is an initiative that offers customers the opportunity to promote products of the company through a reference system. When a customer buys a gift card, which not only shows brand loyalty, but it also provides the company with free advertising, and brings new customers. Starbucks also offers a card for corporate sales, which are used for extrinsic rewards to show appreciation to employees for a job well done, or a gift to a...