Defining Marketing

Defining Marketing

In today’s society organizations are face many challenges. Some of these challenges can have lasting effects on an organizations standing within its industry. One of the key elements that separate one organization’s success from the next is marketing. Marketing covers advertising, promoting, public relations, and sales. Through marketing organizations can obtain new clients and retain existing clients by influencing their behavior. The more intrigued a person is with a product or service, the more he or she will likely purchase the product or service. The purpose of this paper is to provide a personal definition of marketing, two additional definitions of marketing from difference sources, explain the importance of marketing in organizational success, and provide three examples from the business world to support the explanation.

Definitions

Marketing is the process of selling, promoting, and distributing a product or service in a form that creates awareness for the consumer.

According to Investopedia (2013), the definition of marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.

According to Dictionary.com (2013), marketing is the total activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Importance of Marketing in Organizational Success

The importance of marketing in organizational success is to differentiate one product or service for the products and services of competitors. Without marketing consumers will have no knowledge of the product or service an organization is...