Exporter Guide Animal Health Products

Exporter Guide

ANIMALHEALTH

PRODUCTSINBRAZIL

Market Profile

October 2010

This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise. New Zealand

Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist businesses through ev ery

stage of the export process. For information or advice, phone New Zealand Trade and Enterprise on 0800 555 888, visit

www.nzte.govt.nz , or contact your New Zealand Trade and Enterprise client manager.

CONTENTS

1

MARKET STRUCTURE

1.1 Market Size

3

3

1.2

Growth Rate

4

1.3

Brazil Animal H ealth products c onsumer analysis

4

1.3.1

4

1.3.2

S ão Paulo

5

1.3.3

Minas Gerais

5

1.3.4

1.4

South

Midwest

6

Brazil Animal Health products c ompetition analysis

7

1.4.1

Merial

8

1.4.3

Intervet / Schering -Plough

8

1.4.4

Eurofarma – Pearson / Allvet

8

1.4.5

Bayer

9

1.4.6

OuroFino

9

1.4.7

Vallée

9

1.4.8

Elanco

9

1.4.9

2

7

1.4.2

1.5

Pfizer and Fort Dodge

N ovartis

10

Duties/taxes

MARKET ENTRY AND DEVELOPMENT

2.1 Market Entry Strategies

2.1.1

Barriers to entry

10

12

12

13

2.2

14

2.3

Points of Differentiation

16

2.4

3

Pricing

Distribution channels

16

MARKET RESOURCES AND CONTACTS

3.1 D ealers and Cooperatives

3.2

2/

Trade Shows

Exporter Guide | BRAZIL | Animal Health products Market Profile | October 2010

18

18

21

1 MARKET STRUCTURE

Brazil is one of the five largest world markets for Animal Health. The sector has been

growing for the last 10 years sustained mainly by three factors:







The increase in exports of veterinary products, since Brazil is an important production

centre for multinational companies.

Higher level of sanitary inspection and increasingly stricter criteria for

commercialisation.

Brazilian...