Advantages of Traditional Marketing

Advantages of Traditional Marketing

Faster Results

Many forms of internet marketing, such as search engine optimization and banner ads, can take several weeks before any real results start to happen. You are just not going to get that top 5 website ranking from SEO overnight or within the first month even. Furthermore, banner ads are reportedly becoming less effective now-a-days and can also take some time to produce sufficient outcome. Traditional marketing however, can produce much faster and more effective results with well-placed ads that are suitable to a particular audience. You can expect a stronger impact in lesser time with traditional marketing.

Durability

The truth is many websites are deleted, moved, or abandoned all the time and search engine results also change periodically. Advertising offline has no uncertainties in that nature in any way. You can give someone your business card and that same reference can be good 10 or 20 years later. The same bears true for flyers and posters, although handouts have a slightly lower life expectancy than business cards. The point is that a business is more durable offline than it is online.

Trust

This might be the number one advantage of offline marketing. Trust is a huge factor of any business, regardless of how it is promoted. Many people are more comfortable with buying products from offline ads than on the internet. The reason is that you get to see the people or company you are interested in buying from and get to know them a little before you actually purchase. More times than not, many online ads and websites don't provide that same trust aspect. The lingering of endless scam sites over the internet just makes that problem even worse. So most certainly, trust is more established in traditional marketing than on the internet.

Disadvantages of Traditional Marketing

Cost & Expenses

Marketing in print media or live broadcasting, such as TV and radio advertising, is not cheap at all. The bigger the...