Reliance

Reliance Fresh

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|Reliance Retail |

|Type |Supermarket |

|Industry |Retail |

|Founded |30 October 2006 |

|Headquarters |Mumbai, India |

|Key people |Mukesh Ambani, CEO |

|Website |www.ril.com |

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A Reliance retail at Guntur.

Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.

A typical Reliance Fresh store is approximately 3000-4000 square. feet and caters to a catchment area of 2-3 km.

|Contents |

|[hide] |

|1 History |

|2 Quality concerns |

|3 See also |

|4 References |

|5 External links |

[pic][edit] History

Post launch, in a dramatic shift in its positioning and mainly due to the circumstances prevaling in UP, West Bengal and Orissa, it was mentioned recently in news dailies that, Reliance Retail is moving out of stocking fruits and vegetables. Reliance Retail has decided to minimise its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market focusing on categories like food,...