Submitted by: Submitted by warn
Views: 405
Words: 257
Pages: 2
Category: Business and Industry
Date Submitted: 03/05/2013 06:07 PM
NAME: ROSLAINIE A. MAMALAGUI BSAcT-3 ADVISER: MS. ELIJAH S. BASAR
SUBJECT: BUSINESS POLICY AND STRATEGY DATE; March 6, 2013
TIME: 5:30-6:30PM
NESTLE’ COFFEE MATE
STRENGTH, WEAKNESSES, OPPORTUNITIES AND THREATS (SWOT) ANALYSIS
LOCATION OF FACTOR | TYPE OF FACTOR |
| FAVORABLE | UNFAVORABLE |
INTERNAL | STRENGTHS * One of the main advantages of Coffee-Mate is the wonderful taste that gives to coffee, many consumers have reported that improves the flavor of coffee additionally provides a thicker creamier taste something that makes it act as a supplement of coffee. * People perceives coffee-mate as something that comforts them and relax them, something very important because no matter what the taste might be, at the end the perception of the consumer is all that counts. * Finally the company behind coffer-mate, which as we have already mentioned is Nestle, helps the product to have the same positive reputation and prestige as Nestle itself. | WEAKNESSES * Unfortunately coffee-mate is not included in people’s weekly shopping list, and these results to limiting sales since it’s not yet perceived as basic as sugar for enjoying a cup of coffee * Another disadvantage of the product that has a close connection with the aforementioned weakness is that it is considered to be a substitute product for the consumption of a cup of coffee or even worst an emergency solution in case one has run out of milk. * Lastly people that are not consumers of the products claim that makes coffee taste too sweet and it has a high content of sugar. |
EXTERNAL | OPPORTUNITIES * | THREATS |