Case Study Mckinsey

Case Preparation:

1. Which countries are involved in this case? Describe the diplomatic relations between hose countries? Are there any trade agreements in place which would impact management’s decision to enter the target market?

a. Europe: England, Switzerland, Netherlands, Germany, and France.

b. All diplomatic relations between these countries were positive during the time the offices were created.

c. ……

2. Which geographic markets are being considered in this case? Provincial, Country, Regional, and/or Global?

d.

3. What are the considerations which may impact the overall marketing strategy?

4. What are the cultural considerations within the company and the specific management team?

Case #7 Questions:

1. How was this obscure firm of “accounting and engineering advisors” able to grow into the world’s most prestigious consulting firm fifty years later? What was the unique source of competitive advantage developed by James O. McKinsey and later Marvin Bower?

One of the reasons for McKinsey Consultancy had grown to its success is in its ability to develop relationships and inspire the confidence of its clients. Reflected in both James (Mac) McKinsey and Marvin Bower is the recognition of the value of expertise and delivering the services that are not just demanded by clients but also what they need for their companies. This requires a high degree of professional expertise as well as sensitivity to changes in the industry , economy and society Moreover , McKinsey and Bower both had unique and effective perspectives on what they believe the company should stand for McKinsey promoted his General Survey outline where he emphasized the importance of analysis - goals , strategy , policies , organization facilities , procedures , and personnel - while still encouraging them to synthesize data and think for themselves This created a signature approach for the company regardless of the business or industry they...