Samsung

Contents

Describe the general profile of the multinational corporation selected. It may consist of name, date and country of origin, the main activities in which the MNE is engaged. Present the main quantitative characteristics and the recent performance of the MNC. Please, define the international scope of the MNC. 2

Calculate the TNI and II for the MNC and make appropriate comments. 4

Describe the configuration of the MNC’s upstream and downstream activities in the main world regions, namely in Europe, Asia and North America (and the Rest of the World). 5

Evaluate the geographic composition of the MNC’s sales and assets (facilities, personnel). 8

Define a strategic alternative the MNC (or its separate SBUs) uses in its cross-border expansion. For this purpose, describe the strategic business area in which the MNC operates in terms of multi-domestic vs. global. 9

Define strengths and weaknesses of the MNE and its core (key) competencies. Explain how the MNC could create value through cross-border expansion. 11

Assess competitive advantages the MNC may use in its cross-border expansion. To present a strategic approach used by the MNC, use “global integration – national responsiveness” framework for your analysis as well as any other strategic tools. 12

Describe the general profile of the multinational corporation selected. It may consist of name, date and country of origin, the main activities in which the MNE is engaged. Present the main quantitative characteristics and the recent performance of the MNC. Please, define the international scope of the MNC.

Important to mention in this part:

* Samsung Electronics was created in 1969 as a division of the mammoth Korean chaebol Samsung Group. The unit was established as a means of getting Samsung into the burgeoning television and consumer electronics industry.

* Related diversification (list of products, p.14 in marketline pdf)

* Samsung's entry into the semiconductor business was...