Mac Anual Report

INTRODUCTION

OUR FIRST SOCIAL RESPONSIBILITY REPORT: HOLDING OURSELVES ACCOUNTABLE

Our goal with this initial McDonald’s social responsibility report is to share with you a review of McDonald’s progress and plans related to the community, environment, and people. The principles behind our commitment to social responsibility were ingrained in our culture by McDonald’s Corporation founder, Ray Kroc, who spoke nearly half a century ago of the importance of giving back to the local communities our restaurants served. Ray Kroc did not articulate this as a corporate strategy nor would he have listed social responsibility on a corporate balance sheet. He simply knew its worth because being a good neighbor and corporate citizen are intrinsic to McDonald’s approach to business. management tool for continuous improvement, and that is in a format that is easy to understand and facilitates comparison with others, contributing to credibility. GRI also provides flexibility and encourages incremental progress toward meeting these guidelines. This is important to McDonald’s because of our challenges in gathering information when more than 70% of our restaurants are owned and operated by some 5,500 individual entrepreneurs in 121 countries around the world.

“Corporate social responsibility is achieving commercial success in ways that honor ethical values and respect for COMMUNITIES, the natural ENVIRONMENT, and PEOPLE.”

– Business for Social Responsibility (BSR), a non-governmental organization whose mission is to promote corporate social responsibility

... socially responsible leadership begins a process that involves more awareness on the issues that will make a difference ...

Making the commitment to being a socially responsible leader begins a process that involves more awareness on the issues that will make a difference – within communities, on behalf of the environment, and with the people who are McDonald’s. So, we consider this report a beginning and a template by which...