Mobilization

Methodology:

2.1. Chapter Introduction: Methodology defines and selects the appropriate rules and procedures to conduct a research. A research project needs to be guided from the beginning to the end by the research plan based on the methodology. Attainment of the research aim has to be recognized and thus it is important to follow an established research process. This chapter discusses and selects the research methodology to achieve the research aim following a systematic and recognized research plan.

2.2. Brief Overview of the Chapter: This chapter is to select a set of appropriate research tools and techniques to properly achieve the research aim of this project. ‘Introduction to methodologies’ section will discuss the available research tools and techniques. ‘Research Background’ section will briefly discuss the research requirement for this study. ‘Research Design for the Project’ section will select the research tools and techniques after establishing rationale for particular selections. ‘Data Collection and Analysis’ section will discuss what type of data will be collected and how the collected data will be analyzed.

2.3. Introduction to Methodologies:

2.3.1. Research Approach: In reference of the concept proposed by Saunders et al. (2009) discussed two research approaches – Inductive and Deductive.

* Inductive Research Approach: Inductive research approach proposes the development of the theory based on the analysis of empirical data. To develop a theory, inductive research approach is functional. It generates qualitative data. It has flexible structure and thus allows in bringing changes in the research process, if necessary.

* Deductive Research Approach: Deductive research approach begins with the existing theoretical concepts and suggests theory assertion or amendment by putting it in the empirical parameters. To verify an existing theory, deductive research approach is functional. It generates quantitative data. It is highly structured...