T-Mobile in Uk

SWOT and PEST analysis on development of T-mobile UK Ltd

Module: FC009 Business and the Business Environment

Name: Chuan Li

Registration Number: 090202364

Group Number: F

Submission date: 16/July/2010

Abstract

This report explain concept of both of SWOT and PEST analysis and apply them into my research about T-mobile with focus on Strengths, Weaknesses, Opportunities, Threat, Political, Social, Economical and Technologic. Then we can identify Strengths and political factors in first case and Threat and political factors in second case by combining two analyses. In conclusion, we also answer the research questions from begin of report and summarize development of T-mobile.

Table of Contents

1 Introduction - 1 -

1.1 Introduction of this report - 1 -

1.2 Introduction of the company - 1 -

1.3 Research aim and motivation - 1 -

1.4 Research questions - 2 -

1.4.1 Why Consumer groups urged to investigate T - Mobile and Orange merger? ……………………………………………………………………………………………………………………- 2 -

1.4.2 How will the personal data scandal effect T-mobile in the future? - 2 -

1.5 Methods you use to collect data - 2 -

2 Literature Review - 3 -

2.1 Business environment - 3 -

2.2 PEST analysis - 3 -

2.3 SWOT analysis - 3 -

3 Case Study - 4 -

3.1 Analyse the case by PEST - 4 -

3.2 Analyse the case by SWOT - 5 -

3.3 Findings discussion - 6 -

4 Conclusion - 7 -

4.1 Answer research questions - 7 -

4.2 Conclusion for research - 7 -

5 Reference - 8 -

6 Appendix - 9 -

Awards - 10 -

2010 - 10 -

2009 - 10 -

2008 - 10 -

2007 - 10 -

Introduction

Introduction of this report

There are a few of reasons why this report has been written. Firstly, I am very interest on information and service industry in business field. Secondly, as fourth-largest mobile phone service operator in UK, T-mobile has been a valuable enterprise which runs business cover a wide areas in the phone market. Thirdly, I am able to...