Marketing

Multiple Choice

[pic]1. The essence of marketing worldwide is to surpass the competition in creating perceived value which can be represented as:

A) Value = Price/Benefits

B) Value = Benefits/Price

C) Value = Benefits x Price

D) Value = Benefits – Price

E) Value = Benefits + Price

[pic]2. The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except:

A) company's managerial mind-set.

B) threats .

C) nature of opportunities.

D) company's age.

E) company's resources.

[pic]3. Examples of effective global marketing by McDonald’s include both standardized and localized marketing mix elements. Which of the following does NOT represent As localized element?

A) It has slang nicknames such as MakDo in Philippines and McDo in France.

B) It serves McAloo tikki potato burger in India.

C) It uses advertising slogan "I’m lovin’it."

D) It has home delivery service in India.

E) It operates themed dining cars on the Swissnational rail system.

[pic]4. Based on the size of the market in U.S. dollars, the leading consumer products are:

A) cigarettes.

B) video games.

C) bottled water.

D) recorded music.

E) cell phones.

[pic]5. The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusingon the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:

A) ethnocentric

B) polycentric

C) regiocentric

D) geocentric

E) transnational