Unilever Bangladesh

ASSIGNMENT

On

Holistic marketing concept on Unilever Bangladesh limited

Course Name: Marketing Management

Course Code: MKT-425

Section: A

Submitted to:

Farhana Noor

Lecturer

Department of Business and Administration

Faculty of Business and Economics

Daffodil International University

Submitted by:

Kamrul islam 093-11-1280

Tuhin Mir 093-11-1279

Md. Sabuz uddin 093-11-1298

Submission date: 04/07/2012

Holistic Marketing Defined

“A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.”

The Holistic Marketing Concept has 4 elements. Internal marketing, integrated marketing, socially responsible marketing, and relationship marketing.

Introduction to Unilever

No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products.

Unilever today:

Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

Look in your kitchen, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh. 

People's lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. At Unilever we aim to help people in their daily lives. So we keep developing new products, improving tried and...