Airline

1. Introduction:

“Emirates Airlines goals for the immediate future and long term are,to be the best in every venture it undertakes; to meet its customers ‘expectations profitably, to contribute to the success of Dubai Inc., and to make the city the new global aviation hub for the 21stcentury.”

Emirates Chairman, Sheikh Ahmed Al-Maktoom

Emirates airline was founded by the royal family of the Dubai in 1985. It is a part of Emirates Group which is owned by government of Dubai. Emirates airlines is the national airlines of Dubai state of the UAE. It is one of the number one airlines in the Gulf Countries operating more than 2500 passenger flights approximately aweek from Dubai International airport. Emirates have approximately 57,000across the globe. It has a separate terminal 3 on its home Dubai International Airport. It operates from Dubai International Airport Terminal 3 to more than 120 destinations across 6 continents of the World. Emirates airline has mixture of fleet having both Boeing wide body aircraft and Airbus Companies. According to official Skytrax it is the 4 star airlines among 3 classes of leisure. The airline get award of Gold Airline of 2012 from Air Transport news. Recently Emirates Airlines has done deal with Qantas Airline which put Europe 2 hour closer than before. It is the most progressive and committed airline of the world which is providing its customer great reliability, safety and leisure.

2. Macro Environmental Factors Affecting Emirates Airline:

The airline industry has great future forecast. Due to world economic downfall and strong competition airline industry is going a loss situation since past 5-6 years. But now the economic crises of the world are going to end soon and it seem that airline industry will have to overcome these factor soon.

a)Political Factor:

Now a days Aviation industry is mostly affected by political disability, particularly wars and terror.For example subsequently terrorists’ activities in different...