The Suicide of Consciousness.

As the economic system began to fall into more and more crisis, it seems to be an order in which workers are starting to lose their capability to buy what owners sell.

Since very long ago, market have transformed human lives. Although communism came to an end, it seems that capitalism and all their holly characteristics began to produce an expansive detonation of ruined lives, and coming about: Marx texts as prophesies; but nothing stops the system, so that’s why complex communication strategies become to be develop and applied to sell and produce a whole market vision of how to envelope consumers: the lifestyle.

The film “The Joneses” is a photograph of what is happening now days with a specific social class and its behavior.

The system have been told to them what is right to feel, what is right to pretend to be, what is right to have in order to reach value.

The mechanism in which the first actors develop the plot is the Mix Strategy Promotion . They have been told to sell to a specific group of persons through the example of what market have been sold as “the perfect family” in a “perfect neighborhood” buying and making things essential part of their happiness. It’s about reaching invaluable feelings (such as love, enthusiasm, passion), through valuable ones.

What do we want?

Sometimes we just want to feel different from the rest of people. It´s a human condition which empowers and accelerate the possibility to get out the “best of us”, isn´t it?

There it is: a destructive addiction that collude into the suicide of your soul, and then there it is: a living thing with one only purpose: buy things and obey market lows as if it didn´t have the power to choose and detect the intention behind the veil.

References:

Attending how capitalism has been mixed with the idea of purity and democratic government system. Capitalism: A Love Story by Michael Moore.

The Joneses, a 2009 American film written and directed by Derrick Borte. “A social...