Telstra

BAE Business Report on Telstra Corporation Limited

Minghui Yang (Molly)

Student Number: 31410

Class: BAE-6

15/01/2013

Table of contents

Executive Summary

Introduction……………………………………………………1

Background of Report………………………………………………1

Purpose and Outline of Report………………………………………1

Evaluation of Ethical Performance……………………………1

Definition of Ethical Investing………………………………………1

Definition of Gender Equality………………………………………2

Analysis of Telstra’s Gender Equality………………………………2

Evaluation of Profitability………………………………3

Definition of Income Statement, Net Profit, Net Profit Ratio………4

Analysis of Telstra’s Income Statement in Most Recent Five Years…5

Recommendation………………………………………………7

References

Executive summary

The aim of this business report is to assist customers or investors identifying whether Telstra is a commendable company to invest in, by investigating Telstra’s ethical issue in terms of gender equality and its profitability in terms of income statement.

The results indicate that the performance of gender equality in Telstra is conducted well and the income statement, regarding net profit and net profit ration, is successfully remarkable in recent five years.

Therefore, it is recommended that Telstra Corporate Limited is worthy of investing in, although this business report has the limitations because of the author’s limited knowledge, limited writing length and limited contents.

Introduction

Background of Report

Telstra Corporation Limited (n.d.), known as Telstra, provides information that it was built in 1901 and is an Australian telecommunications and media company. It operates network, mobile, fixed voice, broadband service and internet provider service. Telstra plays a dominant role in the telecommunication field and is also one of the world’s top 500, ranking 438 in 2012(CNN Money, 2012).

Purpose and Outline of Report

In this business report, non-financial indicator “gender equality” and financial indicator “income statement” will be...