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You can use your brand personality to attract new customers and retain existing clients. When you understand your brand personality you can use it to create awareness and promote your brand to your target market. Understanding your brand position will enable you to select appropriate media to reach your target market. Your brand strategy will determine your marketing mix.

Some tactics that can be useful in promoting your brand to increase your business growth include:

* interviews

* publicity

* promotional material

* web presence

* attending event.

Retaining your customers is not easy because many other brands are also competing for the same target market. Your advantage is that your existing customers already have a relationship with you and have a level of trust associated with your brand, providing they were satisfied in the past. Remember, fear is a strong contributing factor in the consumer’s decision-making process.

Building an authentic brand where its personality matches its practice will build trust with customers and long lasting business relationships. If you choose to change your brand and its

These are 5 ways to improve Your image and increase his brand equity in the market place.

1.  Create an Online Professional Profile

Creating an online professional profile is easy and can be a great way to increase business.  One of the most common ways is twitter.  Twitter is a social network for professionals and a great way to market yourself and your business. Another online solution is to create a Facebook Fan Page for your business.  With a fan page, you can promote your products, share images and video and build your fan base to gather feedback and comments on your work…to see a sample, take a look at your competitor fanpage.

The key to creating your professional profile is to share what you’re currently working on…customers and potential customers want to know what you’re creating and how you...