Application Case

Application Cases

Chapter 14, Question 5. Packaging provides product protection; customer convenience; and promotion of image, key features, and benefits. Identify a product that uses packaging in each of these ways, and evaluate the effectiveness of the package for that function. I think that Tropicana orange juice has a good packaging. The Tropicana box protects and stores the orange juice and prevents it from spilling or leaking. It has great customer convenience because it’s easy to spot in the refrigerated section of the grocery store. It’s easy to handle and carry and fits nicely in the refrigerator on the shelf or the door. I is easy to open and pour into a cup. It has great promotion with the bright orange color that is easy to spot with a picture of an orange with a straw in it to symbolize as if you are drinking straight from the actual orange itself. Some key features listed is that it is pure premium orange juice that is squeezed from fresh oranges. It also states on the package whether there is pulp or no pulp so you know exactly what you are buying. Additionally, a good benefit is the ingredient and list of what all is in the package and how much of each. It states that it’s 100% pure and natural orange juice. It’s definitely a product with good packaging. The packaging is very effective and explains what you are buying before you buy it.

Chapter 16, Question 1. Juanita wants to open a small retail store that specializes in high-quality, high-priced children’s clothing. What types of competitors should she be concerned about in this competitive retail environment? Why? Juanita should be concerned about other retail competitors that are near her. Juanita will be competiting with all other stores that have high-quality, high-priced children’s clothing to include department stores or other smaller stores. She will be in competition with any other business that sells high-quality, high-priced children’s clothing within the local...