Analyze and Evaluate Fiats Swots

Fiat

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This article is about the holding company of Fiat Group. For the subsidiary which produces Fiat branded cars, see Fiat Automobiles. For other uses, see Fiat (disambiguation).

Fiat S.p.A. |

|

Type | Società per azioni |

Traded as | BIT: F |

Industry | Automotive

Media |

Founded | 11 July 1899 in Turin, Italy |

Founder(s) | Giovanni Agnelli |

Headquarters | Turin, Italy |

Key people | John Elkann (Chairman)

Sergio Marchionne (CEO) |

Products | Automobiles, commercial vehicles, auto parts, newspapers, production systems |

Production output | 2,046,060 units (automobiles and LCVs, 2011)[1] |

Revenue | €83.957 billion (2012)[2] |

Operating income | €3.677 billion (2012)[2] |

Profit | €1.334 billion (2011)[3] |

Total assets | €80.031 billion (end 2011)[3] |

Total equity | €12.260 billion (end 2011)[3] |

Employees | 214,836 (end 2012)[2] |

Subsidiaries | List[4][show] |

Website | fiatspa.com |

Fiat S.p.A. is an Italian automobile manufacturer based in Turin. Fiat was founded in 1899 by a group of investors, including Giovanni Agnelli. During its more than century-long history, Fiat has also manufactured railway engines and carriages, military vehicles, farm tractors, and aircraft. In 2011, Fiat (not including Chrysler) was the fourth largest European automaker by production behind Volkswagen Group, PSA, and Renault and the eleventh largest automaker by production in the world.[5]

Fiat has acquired numerous other companies; e.g., it acquired Lancia in 1968, became a shareholder of Ferrari in 1969, took control of Alfa Romeo from the Italian government in 1986, purchased Maserati in 1993, and became the majority shareholder of Chrysler in 2011.

Fiat-based cars are built around the world. Outside Italy, the largest country of production is Brazil, where the Fiat brand is the market leader.[6][7] The group also has factories in Argentina and Poland and a long...