Submitted by: Submitted by michael0523
Views: 182
Words: 2948
Pages: 12
Category: Business and Industry
Date Submitted: 05/12/2013 01:02 AM
Business Management in the Innovative
Company-----Google Inc.
Table of Contents
Excutive Summery 2
Introduction 3
Body 3-12
Overview of Google Inc. 3
Corporate Culture 4
Effective Strategic Leadership 5
Impact of External Environment 6
Google’s impact on global businesses 8
Ways handling the innovative culture in Google Inc. 9
Motivate employees in Google 10
Google’s effort in tackling Resistance to Change in the face of Privacy 111
Conclusion 12
Recommendation 12
Reference 14
Executive Summary
Google Inc. is one of the largest search engine and advertising company in the world. The innovation of products and services change the life of the world. It helps people see the world just by searching before the computer. According to the report of Forbes, Bloomberg BusinessWeek and MIT Technology Review for the past few years, Google is the most Innovative Companies in the World. This report will describe the story of how Google Company could be outstanding in the innovation. Firstly this report introduces the overview of Google Inc. and the culture of this organization. Then it discusses the effective strategic leadership during the company. Moreover it describes the external environment that influences the company by using the external factors and SWOT analysis. This report will also represent the impact of the arise of Google to the global business and how the company to inspire employees to create more innovational products and services as well as...