Perceptual Map

Perceptual Map

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1. The first-class university of Hong Kong（without scholarship)

2. The first-class university of Hong Kong(scholarship)

3. Other professions in Peking University

4. Other professions in Tsinghua University

5. School of Management and Financial,Peking Uninversity

6. School of Management and Financial,Tsinghua University

7. Shanghai Jiaotong University

8. Other professiona in Fudan University

9. School of Financial, Fudan University

10. School of Management, Fudan University

11. School of Management and Financial,People’s Uninversity

12. Shanghai finance and economics university

13. Tongji University

14. Other Universities in Shanghai

15. Other Universities in Beijing

16. Central University of Finance and Economics

17. Nankai University

18. Nanjing University

19. School of Management and Financial,Zhejiang University

20. University of Science and Technology of China

21. Xiamen University

22. Wuhan University

23. Southwestern University of Finance and Economics

Explanation:

1) The horizontal axis represents the comprehensive level of the university/school and it consists of four main parts: The freshmen’s college entrance examination scores, the quality of the university graduates, the academic level of the university and the educational quality of the university.

2) The vertical axis represents the Geographical level of the university/school and it is decided by the economic level of the city where the university is located and the number of high-quality/salary jobs that can be provided to the graduates.

3) We assume that Shanghai can provide more opportunities for the undergraduates majoring in economics, finance and business than Beijing since Shanghai is the commercial and financial center of China. Thus, we put the universities located in Shanghai at a higher position on the horizontal axis.

4) We put Fudan University, Shanghai University of Economics and Finance and Tongji University at a LITTLE higher...