Marketing Zara

| Browser buying best-sellers to take on vacation | Woman in a emergent country of southeast asia wishes to buy some cosmetics for herself |

| Descriptor | Service Output Demand Level | Descriptor | Service Output Demand Level |

Bulk-breaking | “I’m looking for some ‘good read’ paperbacks to enjoy.” | Medium | “I only need some cosmetics, I just want to try something I have never bought before” | High |

Spatial convenience | “I have lots of errands to run before leaving town, so I’ll be going past several bookstores.” | Medium | “I don’t leave in a big city and I don’t have a car, so I can’t travel far to buy.” | High |

Waiting and delivery time | “I’m not worried about getting the books now… I can even pick up a few when I’m out of town if need be.” | Low | “I am not worried about getting my cosmetics now” | Low |

Assortment and variety | “I want the best choice available, so that I can pick what looks good.” | High | “I am not sure on the occasion I will wear this and I have not muck knowledge in this kind of goods” | Medium |

Woman in a emergent country of southeast asia wishes to buy some cosmetics for herself |

Descriptor | Service Output Demand Level |

“I only need some cosmetics, I just want to try something I have never bought before” | High |

“I don’t leave in a big city and I don’t have a car, so I can’t travel far to buy.” | High |

“I am not worried about getting my cosmetics now” | Low |

“I am not sure on the occasion I will wear this and I have not muck knowledge in this kind of goods” | Medium |

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Descriptor | Service Output Demand Level |

Bulkbreaking: He is looking for for industrial chemical for large scale production | Low |

Spacial convenience: He needs large amount of the chemicals | Medium |

Waiting/Delivery time: He works in a just-in-time process | High |

Assorment/Variety: He needs a particular chemical | Low |

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Descriptor | Service Output Demand Level |

Bulkbreaking: They need...